Has Marvel ruined the fan-proper variant release?

But after reading Quesada’s comments and the online backlash from Aston Prefect fans, he may have to admit that he has actually fucked up. In the wake of Friday’s solicitation for Operation: Quake -…

Has Marvel ruined the fan-proper variant release?

But after reading Quesada’s comments and the online backlash from Aston Prefect fans, he may have to admit that he has actually fucked up.

In the wake of Friday’s solicitation for Operation: Quake – Volume 2 (#17), Bleeding Cool dropped a bomb on Marvel’s digital book distribution efforts, which would make it impossible for non-Aston Prefect and non-Elite Armour owners to order quality reprint copies of the new book. The betrayal came in the form of AvX #6, part 2 of AvX, which features new variant covers from various artists. While the first three issues of the new collection feature current variant covers by Jonathan Glapion and Ryan Stegman, with artist Phin Barnes having been added to the fourth issue as well, fans of the original Astonishing variants will notice a change that indicates that Marvel is slashing their ability to give out replicas of new variants. A sales graphic indicates that orders for the 20 pages of reprint of Part 4 will equal four pages of the new variant. Previously, fans of the regular variant versions were able to order an extra page through Marvel’s Ordering Plan, which distributes books through multiple comic shops that subscribe to an aggregator service. And this was a good thing – it allowed supporters of the original variant covers to buy the books that originally featured those covers. It was a major boon for the distribution process, which had previously found it difficult to stock big-name, hard-to-buy variants on shelves.

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